In the tenth grade, we were asked to create an advertising campaign for a fictitious organization fighting for human rights.
I chose to talk about the horrible working conditions that certain jobs involve, especially production chains for consumer goods, on which brands do not hesitate to add ever-increasing price margins.
I created three posters as well as the logo of a fictitious organization, “humanR”, stylized writing of the comparative adjective “humaner”. This incorrect yet shorter spelling allows for a more impactful logotype.
I represented each consumer product at the top, on a white background, contrasting it with the bottom of the image representing the working conditions related to the object above: the object, highlighted, and working conditions, in the dark.